The Nielsen Book Gold and Platinum Awards were originally launched in September 2001, and were presented to publishers and authors of books that achieved outstanding sales through the UK retail book trade. Any one title, in all its print editions, that had sold more than 500,000 copies (Gold) or 1,000,000 copies (Platinum) over a period of five consecutive years qualified for a Nielsen Book Gold & Platinum Award.
In 2017, the Awards are being re-launched with new criteria and a three-year sponsorship from Specsavers. For the first time, both print and e-book sales will be counted and all sales from publication (or from when Nielsen BookScan UK TCM records began: 1998 for print books and January 2014 for e-books), will be included. In addition, a new Award has been added to the roster, Silver, for sales of over 250,000 copies in all editions over the same time period, and the former Nielsen Book Gold and Platinum Awards will now be called The Specsavers Bestseller Awards, powered by Nielsen Book.
The record industry has had its own very successful awards based on Nielsen sales data for over five decades and they have proved to be a positive marketing tool. The book industry’s Bestseller Awards are now being re-launched to reward outstanding sales through the UK book trade and to celebrate the biggest bestselling authors. Nielsen Book is THE official recorder of book sales with accurate retail tracking through Nielsen BookScan and robust data for the whole of the 21st Century. In addition, e-book tracking through Nielsen PubTrack Digital means Nielsen Book can now measure sales comprehensively to recognise true bestsellers through all editions.
The endorsement of a Silver, Gold or Platinum Bestseller Award, marketed through online and offline channels and highlighted through stickers on the books themselves, will become a recognised endorsement for consumers that will provide additional confidence in making purchase decisions, leading to further sales among those book-buyers who need reassurance to trial new authors. The Awards provide a quantifiable standard for ‘bestseller’ status for book blurbs and marketing rather than subjective bestseller claims.